Central Hotels gears up to open luxury hotel on Palm Jumeirah

Continuing its expansion in Dubai, Central Hotels is gearing up to welcome guests at the C Central Resort – The Palm, its fourth luxury hotel in the UAE.

Featuring 206 rooms and suites, the hotel is in the final stages of finishing and is expected to open its doors within the next few weeks, the operator said in a statement.

Abdulla AlAbdulla, chief operating officer of Central Hotels, said: “We are very proud and excited about the upcoming opening of the stunning C Central Resort that enjoys an unbeatable location in The Palm. Equipped with superb facilities, it will be a new beachfront destination offering guests an enriching and memorable experience.”

C Central Resort is located on the East Crescent of the picturesque Palm Jumeirah.

From its location on the shores of the Arabian Gulf, guests can access one of the best private beaches in the city, he added.

Earlier this month, Central Hotels announced the launch of a new VIP Loyalty Programme which aims to open a world of privileges for its repeat customers.

The participating hotels in the scheme include the Royal Central Hotel The Palm, Canal Central Hotel Business Bay and First Central Hotel Suites.

As part of the VIP Loyalty Programme membership, guests qualify for benefits including a 15 percent discount on the best available rate, early check-in and late check-out, a 10 percent discount on food and beverages, complimentary high-speed internet access, and a 10 percent discount on spa and salon treatments and laundry services.